Freelance SEO & SEM Specialist

Digiweb Technology Pte Ltd
  • Post Date: May 3, 2023
  • Apply Before: May 31, 2024
  • Views 115
Job Overview

Job Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Develop optimization strategies that increase the company’s search engine results rankings.
  • Research SEO keywords to use throughout the company’s website and marketing materials.
  • Suggest improvements for process and productivity optimization.
  • Work with web developers and marketing teams to properly implement SEO best practices.
  • Work with editorial and marketing teams to drive SEO in content creation.
  • Analyse and make recommendations to improve the On Page and Off Page (Back-Link) SEO.
  • Monitor daily performance metrics to understand SEO strategy performance.
  • Research and analyze competitor advertising links.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements

  • Bachelor’s degree in marketing, communications, or similar.
  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across mainly Google. (Yahoo and Bing).
  • Proven SEM experience in managing Facebook / Instagram advertising campaigns.
  • Strong understanding of performance marketing, conversion, and online customer acquisition CRM.
  • In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, Google Search Console, PageSpeed, Customer Relationship Management : Active Campaign).
  • Knowledge of HTML, CSS, and JavaScript development and constraints.
  • Knowledge of ranking factors and search engine algorithms.
  • Up-to-date with the latest trends and best practices in SEO and SEM.
  • Ability to analyze data and provide evidence-based recommendations.

Benefits:

  • Professional development
  • Promotion to permanent employee

Additional Company Information

Registration No. 202200414K

Company Size : 1 – 50 Employees

Industry : Information Technology

Benefits & Others :

Regular hours, Mondays – Fridays, Casual formal

Job Detail
  • QualificationBachelor's Degree
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