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Digiweb Technology Pte Ltd
Job Overview
Job Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Develop optimization strategies that increase the company’s search engine results rankings.
- Research SEO keywords to use throughout the company’s website and marketing materials.
- Suggest improvements for process and productivity optimization.
- Work with web developers and marketing teams to properly implement SEO best practices.
- Work with editorial and marketing teams to drive SEO in content creation.
- Analyse and make recommendations to improve the On Page and Off Page (Back-Link) SEO.
- Monitor daily performance metrics to understand SEO strategy performance.
- Research and analyze competitor advertising links.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Bachelor’s degree in marketing, communications, or similar.
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across mainly Google. (Yahoo and Bing).
- Proven SEM experience in managing Facebook / Instagram advertising campaigns.
- Strong understanding of performance marketing, conversion, and online customer acquisition CRM.
- In-depth experience with website analytics tools (e.g, Google Analytics, Google Tag Manager, Google Search Console, PageSpeed, Customer Relationship Management : Active Campaign).
- Knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Ability to analyze data and provide evidence-based recommendations.
Benefits:
- Professional development
- Promotion to permanent employee
Additional Company Information
Registration No. 202200414K
Company Size : 1 – 50 Employees
Industry : Information Technology
Benefits & Others :
Regular hours, Mondays – Fridays, Casual formal
Job Detail
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QualificationBachelor's Degree